Did you know?
Pepsi was orginally called "Brad's Drink". The name Pepsi-Cola was adopted August 28, 1898.
Pepsi Logos in Use, 1940 - 1979
The ‘Vintage’ Cursive Logo:
Examples of this “cursive text” logo in use:
Caption: 1940s Magazine Advertisement
Caption: Black and White Advertisement, cir 1950
Caption: Logo on Bottle, early 1950s
An important development is the bottle cap appearing behind the text, which we see in this black and white advertisement:
Caption: Advertisement Featuring the Bottle Cap in the Logo, cir 1955
Caption: A Colored Version of the Bottle Cap Logo, Featured on a High School Basketball Schedule
Caption: A 1960s Football / Basketball Schedule, Featuring a Simplified Bottle Cap Logo
You can see how this bottle cap somewhat inspired the Pepsi ‘globe’ seen later on:
Caption: 1963 High School Basketball Schedule with Another Simplified Bottle Cap
Compare how close this bottle cap looks with this one featuring the iconic ‘globe’ on in this 1967 sports schedule:
Caption: 1967 High School Basketball Schedule Featuring the Text Cutting Through the ‘Globe’ Design Element
In this schedule from 1973, a duel-color rectangular background is featured behind the globe and text element:
Caption: 1973 High School Basketball Schedule Featuring ‘Globe’ on a Rectangular Background
Finally, by 1978 the “-Cola” has been dropped from the text, leaving only “Pepsi"
Caption: 1978 High School Basketball Schedule Featuring Logo WIth “Pepsi” as the Only Text
Caption: 1979 Philadelphia 76ers Basketball Pocket Schedule, Show Newest Logo in Black and White